منابع مشابه
Generating Appealing Brand Names
Providing appealing brand names to newly launched products, newly formed companies or for renaming existing companies is highly important as it can play a crucial role in deciding its success or failure. In this work, we propose a computational method to generate appealing brand names based on the description of such entities. We use quantitative scores for readability, pronounceability, memora...
متن کاملThe Mental Representation of Brand Names: Are Brand Names a Class by Themselves?
What are brand names? This question has fascinated marketers and researchers for decades and has been addressed from various perspectives. There is the marketing view that brand names are part of the actual product and services (e.g., Javed, 1993); there is the branding view that brand names are linguistic symbols associated with a set of new meanings (Aaker, 1991; Keller, 1998); there is the s...
متن کاملBrand Suicide? Memory and Liking of Negative Brand Names.
Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names ...
متن کاملConfusing brand names: nightmare of medical profession.
OBJECTIVE India has more than 20,000 registered pharmaceutical manufacturers. Consequently, there is a flood of brand names to choose from. We conducted this study to analyse and sort out the multitudinous brand names thronging the Indian market, and identified those that could create a possible confusion. MATERIALS AND METHODS Recent issues of drug formularies like Indian Drug Review, Drug I...
متن کاملThe contingent meaning of –ex brand names in English
The –ex string found in English product and company names (e.g., Kleenex, Timex and Virex), is investigated to discover whether this ending has consistent meaning across coined words and to observe any constraints on its attachment and interpretation. Seven hundred and ninety-three –ex brand name types were collected and examined, derived from American English texts in the Brown and Frown corpo...
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ژورنال
عنوان ژورنال: Annales Neophilologiarum
سال: 2015
ISSN: 1734-4557,2353-2823
DOI: 10.18276/an.2015.9-13